Your brand,
built to be seen.
Vehicle wraps, fleet graphics and dimensional signage — drawn, printed and installed under one roof in Santa Rosa. One shop. One set of hands. One standard.
- Discipline
- In-houseDesign, print and installation handled by the same shop — nothing sublet.
- Coverage
- Sonoma CountySanta Rosa to Petaluma, Healdsburg to Sonoma, and the wider North Bay.
- Materials
- Cast VinylAutomotive-grade film and laminate rated for California sun.
- Direct Line
- 707.843.3300You talk to the person building it, not a call queue.
A sign is the first
employee anyone meets.
Before a customer talks to you, they've already read your truck at a stoplight, your door at ten feet, your building from across the parking lot. That reading takes about three seconds, and it decides whether you look like a business worth calling.
That's the actual product here. Not vinyl and aluminum — the judgment someone makes about you before you get to say a word. Which is why the seams, the alignment and the color match aren't details. They're the whole message.
Identity Grafix is a working shop, not a franchise counter. The person who designs your graphics is the person who prints them and squeegees them onto your vehicle. That's how the standard holds.
What the shop makes.
Built here.
Driving now.
A walk-around of a Mercedes-Benz Sprinter van and its matching enclosed cargo trailer, both wrapped for Unknown Industries in a charcoal, white and silver livery carrying Monster Energy and other sponsor graphics. The van's angular panels continue across the trailer so the two read as one set.
Rolling billboards.
Built to represent your brand.
A van and its trailer wrapped as one continuous identity — panel gaps, body lines and door seams planned so the graphics still read as a single piece at highway speed. Drawn, printed and fitted in Santa Rosa.
- Van + Trailer
- Matched as one set
- Design→Print→Install
- Under one roof
- Commercial Fleet
- Graphics & full wraps
- Santa Rosa
- Made & fitted here
Ready to turn your vehicle into your best salesperson?
Schedule a Design ConsultationIf it leaves here with my name on it, it's right.
Identity Grafix runs on a simple arrangement: you deal with Dylan, and Dylan deals with your project. He takes the call, draws the layout, runs the print and does the install.
That's rarer than it sounds. Most shops hand you to a salesperson, sublet the design, and send a subcontractor to install. Every one of those handoffs is a place where your brand gets approximated instead of matched. Here there aren't any handoffs.
Four steps.
No surprises.
Talk
Call or send photos of the vehicle, building or space. You'll get a straight answer on what's possible and what it takes — before anyone talks about a quote.
Draw
Layout drawn to your actual measurements and rendered on your actual vehicle, so you're approving the finished thing rather than imagining it.
Build
Printed and laminated in-house on cast film. Colour is matched against your brand, not eyeballed against a screen.
Install
Applied in a controlled shop environment. Seams land where they should, edges are wrapped, and it goes back to you clean.
Before you ask.
How long does a full vehicle wrap take?
Roughly one to two weeks end to end — design and proofing, then print and lamination, then install. The installation itself is usually two to three days depending on the vehicle. Fleets get scheduled in stages so you're never down more than one vehicle at a time.
Do you design it, or do I bring artwork?
Either. Identity Grafix will design from a blank page, work from your existing brand files, or take a print-ready layout from your designer and handle production and install.
Will a wrap hurt my paint?
No. Cast vinyl goes over sound factory paint and comes off cleanly. While it's on, it's actually protecting that paint from UV and road debris.
What areas do you cover?
The shop is in Santa Rosa and covers all of Sonoma County — Petaluma, Windsor, Healdsburg, Rohnert Park, Sebastopol, Sonoma — plus the wider North Bay including Napa and Marin.
How long does a wrap last?
With cast film and laminate, several years of daily driving is normal. Life depends on sun exposure, washing habits and whether the vehicle is garaged — all of which gets discussed up front so the expectation is real.
Let's get you
on the road.
Send a photo of the vehicle or the wall. You'll hear back from Dylan — not an auto-responder.